Guanajuato, one of the major players in national tourism. It is among the most visited destinations by international tourism in Mexico thanks to the strength of cities such as Guanajuato capital, San Miguel de Allende, recognized worldwide for its architecture, gastronomy and cultural life, León, Dolores Hidalgo, Irapuato or Salamanca.

It is a state that combines cultural heritage, history, tourism innovation, thematic routes, wine tourism, gastronomy and infrastructure that continues to grow.

Today we're going to learn more about this destination and what's happening there: its strategies, projects, and the vision guiding its growth towards 2026.